PPM: What We Know and What's Changing; New Strategies For Success

Five years in, what has the industry learned about the Arbitron PPM system? Arbitron's Jon Miller will present new research to help answer this question. John will outline the characteristics of high performing Country stations around the U.S. He'll show how to dissect the ratings and identify the key metrics that have the most impact on your ratings. He'll also demonstrate how "every minute counts" in the PPM clock - find out why and how much your station stands to gain. Also, two successful Country programmers, John Dimick and Lisa McKay-Blake, will share how they survive and thrive in PPM markets. Finally, Philippe Generali will show how Country PDs and talent can take advantage of Audience Reaction to track programming elements.

Moderator:
Bob Richards

Panelist:
Jon Miller
John Dimick
Lisa McKay-Blake
Philippe Generali

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