M-Score : What the Numbers You Depend On Really Mean
NCC, Level 2, Room 206
Media Monitors, the leading broadcast and cable monitoring company, created a new way to see the extent of switching behavior of Arbitron PPMTM panelists when songs play. This is called Mscore. This research technology will be discussed by the creator, CEO/President of Media Monitors, Philippe Generali. Along with Mr. Generali, will be panelists Becky Brenner, Chris Huff, Rich Meyer, and Royce Risser to discuss where they see Mscore fitting into their programming strategy and how much weight they give this information on a day to day basis.
Moderator:
Lon Helton - Country Aircheck
Panelists:
Philippe Generali - Media Monitors
Rich Meyer - AirPlay Intel
Becky Brenner - KMPS
Royce Risser - UMG
NCC, Level 2, Room 206
Media Monitors, the leading broadcast and cable monitoring company, created a new way to see the extent of switching behavior of Arbitron PPMTM panelists when songs play. This is called Mscore. This research technology will be discussed by the creator, CEO/President of Media Monitors, Philippe Generali. Along with Mr. Generali, will be panelists Becky Brenner, Chris Huff, Rich Meyer, and Royce Risser to discuss where they see Mscore fitting into their programming strategy and how much weight they give this information on a day to day basis.
Moderator:
Lon Helton - Country Aircheck
Panelists:
Philippe Generali - Media Monitors
Rich Meyer - AirPlay Intel
Becky Brenner - KMPS
Royce Risser - UMG
© Moments By Moser Photography * Bev Moser
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