How Do We Get There From Here: Are we innovating fast enough to meet the demands of our evolving listeners and customers? Sponsored by Mad Charm Records Featuring Madonna Nash
NCC, Level 2, Rooms 204-205 Mad Charm Records Featuring Madonna Nash
Record sales and Radio listening levels have declined. In the new PPM age, radio is monitored and held accountable, playlists have shrunk, long established artists still absorb a large percentage of inventory. The life-cycle of a single today averages 35 plus weeks. The record labels can only get a limited amount of product in the pipeline and at a very high promotion and marketing cost. Consumers today have access to anything and everything they want via technology. Their needs, methods of satisfaction, and timeframe for satisfaction have changed. That all being stated have our industries (Radio & Records) adapted in the appropriate ways to meet these consumers' needs for our industries benefit in growth and profitability? This isn't about right or wrong, the "Fear Factor" is high on both sides, are we making decisions for the growth of our future or merely trying to survive the day. When were the last truly innovative radio programming and music marketing initiatives....
Moderator:
Lon Helton - Country Aircheck
Panelists:
Jeff Garrison - CBS/KMLE
Scott Lindy - WSTR
John Esposito - Warner Music Nashville
John Grady
NCC, Level 2, Rooms 204-205 Mad Charm Records Featuring Madonna Nash
Record sales and Radio listening levels have declined. In the new PPM age, radio is monitored and held accountable, playlists have shrunk, long established artists still absorb a large percentage of inventory. The life-cycle of a single today averages 35 plus weeks. The record labels can only get a limited amount of product in the pipeline and at a very high promotion and marketing cost. Consumers today have access to anything and everything they want via technology. Their needs, methods of satisfaction, and timeframe for satisfaction have changed. That all being stated have our industries (Radio & Records) adapted in the appropriate ways to meet these consumers' needs for our industries benefit in growth and profitability? This isn't about right or wrong, the "Fear Factor" is high on both sides, are we making decisions for the growth of our future or merely trying to survive the day. When were the last truly innovative radio programming and music marketing initiatives....
Moderator:
Lon Helton - Country Aircheck
Panelists:
Jeff Garrison - CBS/KMLE
Scott Lindy - WSTR
John Esposito - Warner Music Nashville
John Grady
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