Concerts - Connect The Dots Between Ratings, Revenue, and Promotions
NCC, Level 2, Rooms 204-205

This panel will demonstrate that concert promotion is a winning situation for all involved and covers many platforms. You will learn examples of successful synergy to grow revenue, ratings and sell tickets. You will see that concerts can be a great NTR opportunity on multiple levels, web, text, and video and what better way to connect listeners to artists. This panel will tell you how partnering with clients with compelling content can be to your advantage and you will better understand the area of touring and concert promotion. To sum "it" up in three words... Know your partners.

Moderator:
Charlie Morgan - Emmis Communications

Panelists:
Natalie Conner - WXTU
Tim Roberts - WYCDs
Brian O'Connell - Live Nation
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