Strengthening Partnerships Through Social Media With Radio P1's
NCC, Level 1, Rooms 206
This panel will provide specific knowledge about how social media can help stations build brand loyalty, ratings and a sense of community. This will be accomplished through online demonstrations and idea-driven discussions on how social media works, including texting attributes, to drive station listening. Examples of what consumers respond to, what planning and resources are required, and how to develop creative partnerships with sponsors and artists, using mobile applications and interfacing with the sales department will be highlighted.
Moderator:
Dan Halyburton - McVay New Media
Panelists:
Sloane Cavitt - Show Dog-Universal
Michael Sloane - Strategic Blend
Stephen Linn - CMT
Jennie Smythe - Girlilla Marketing
Roy Elkins - Broadjam
NCC, Level 1, Rooms 206
This panel will provide specific knowledge about how social media can help stations build brand loyalty, ratings and a sense of community. This will be accomplished through online demonstrations and idea-driven discussions on how social media works, including texting attributes, to drive station listening. Examples of what consumers respond to, what planning and resources are required, and how to develop creative partnerships with sponsors and artists, using mobile applications and interfacing with the sales department will be highlighted.
Moderator:
Dan Halyburton - McVay New Media
Panelists:
Sloane Cavitt - Show Dog-Universal
Michael Sloane - Strategic Blend
Stephen Linn - CMT
Jennie Smythe - Girlilla Marketing
Roy Elkins - Broadjam
© Moments By Moser Photography * Bev Moser
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