Sales: Think Like An Adman and Sell Like A Madman with Paul Weyland
NCC, Level 2, Room 208
In this session local broadcast sales expert Paul Weyland shows you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment. Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Then Paul shows you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format. You'll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession. Then, Weyland opens up the session to attendees and takes on any product/service category you can think of. On the spot, we'll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session not only will you come away with dozens of ideas you can use immediately, but you'll also be thoroughly entertained.
Presenter:
Paul Weyland - Paul Weyland Communication Strategies
NCC, Level 2, Room 208
In this session local broadcast sales expert Paul Weyland shows you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment. Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Then Paul shows you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format. You'll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession. Then, Weyland opens up the session to attendees and takes on any product/service category you can think of. On the spot, we'll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session not only will you come away with dozens of ideas you can use immediately, but you'll also be thoroughly entertained.
Presenter:
Paul Weyland - Paul Weyland Communication Strategies
© Moments By Moser Photography * Bev Moser
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