Friday 2.24.2012

9:00 AM - 4:00 PM
St. Jude Children's Research Hospital Internet Cafe
St. Jude Children's Research Hospital Internet Cafe
Renaissance Ballroom

St. Jude Children's Research Hospital Internet Cafe serves coffee, beverages, and provides free wireless or wired internet access for all CRS attendees. Cell phone charging station are also available.

Free Regular Coffee Provided By Arbitron
"While supplies last."

8:00 AM - 5:30 PM
Exhibits Open
Exhibits Open
NCC, Level 2

We encourage you to visit each of the booths in the Exhibit Area. It's a great way to update yourself on the most current products and services available to the country radio industry. The exhibit hall is located on 2nd floor, NCC.

8:30 AM - 11:00 AM
St. Jude Children's Research Hospital Coffee Cart
St. Jude Children's Research Hospital Coffee Cart
NCC, Level 2

Coffee and Cupcakes provided by St. Jude Children's Research Hospital.

9:00 AM - 4:00 PM
SESAC Networking Lounge
SESAC Networking Lounge
NCC, Level 2, Overlook Nook

Join SESAC every day for refreshments while networking with your colleagues.

9:00 AM - 9:50 AM
Jacobs Media Going Mobile Presentation: Get Smart!
Jacobs Media Going Mobile Presentation: Get Smart!
NCC, Level 2, Rooms 204-205

The Jacobs Media presentation will be a comprehensive presentation of how consumers use mobile today and understanding the impacts of mobile now and moving forward. This audio/visual presentation uses real life examples of consumers using and interacting with their mobile devices. (part research and part documentary)

Speaker:
Paul Jacobs

10:00 AM - 10:50 AM
Marketing That Gets Advertisers Results!!!
Marketing That Gets Advertisers Results!!!
NCC, Level 2, Room 208

Again, we get the opportunity to hear from the Center for Sales Strategy's, Matt Sunshine, who will now teach you the Marketing Strategy Model. Matt will demonstrate the five step marketing strategy model and then examine case studies to give attendees actionable knowledge they can utilize with specific clients. You will leave as better marketers, not just a "salesperson".

Speaker:
Matt Sunshine

10:00 AM - 10:50 AM
Are These Country People Freakin Nuts? Looking at Country From a Different Perspective
Are These Country People Freakin Nuts? Looking at Country From a Different Perspective
NCC, Level 2, Rooms 204-205

This panel is designed to get the perspective from PD's and OM's that are responsible for more than one format who have recently started programming country stations for the first time on the differences that they see in the way the country format operates vs. the pop formats...what makes sense but mostly what doesn't make sense to them to spur conversation and challenge the way we do things.

Moderator:
Marc Chase

Panelists:
Byron Kennedy
Mark Adams
Mike Preston
Brian Michels

10:00 AM - 11:30 AM
Digital University: Professional Development Roundtables
Digital University: Professional Development Roundtables
Renaissance Hotel, Middle Ballroom

The Digital University is CRS 2012's new professional development program. Choose three of ten 20-minute roundtables with leading experts who will answer your questions on maximizing Facebook, Twitter, website development, SEO, apps, interactive radio, online marketing and digital revenue. It all kicks off with a strategy plan with CMT's Stephen Linn. It's fast, it's fun, it's fantastic!

Moderator:
Stephen Linn

Table Facilitators:
1. Twitter: Laura Fitton - Author Twitter for Dummies
2. Mobile Apps: Paul Jacobs - Jacobs Media
3. Listener Driven Radio:Daniel Anstandig
4. Digital Advertising Programs/Cross Promotions: Gregg Baldinger Director, NHL Radio
5. Social Commerce/E-commerce
6. Leveraging Social Media for Money: Kissy Black
7.SEO/SEM: Paul Slack- Splash Media
8.Radio Websites: Jason Hill -VP Operations and Strategy, CMT.com
9.Creative Digital Content: Todd Cassetty- Hi-Fi Fusion
10.Facebook: How to Start Going Social Tori Theiss- Levelwing

11:00 AM - 11:50 AM
Digital Dashboard: New Technologies = New Opportunities
Digital Dashboard: New Technologies = New Opportunities
NCC, Level 2, Room 206

Is the Auto Industry driving Radio down a dead end road or off a cliff with all of the new technology in cars? Will you lose listeners or revenue with all of the choices your audience will have? This panel will increase your awareness of emerging choices your listeners will face as well as the potential loss of revenue for our industry, and most importantly what you can do to extend your brand.

Moderator:
Dan Halyburton

Panelists:
John Ousby
Owen Grover
Michelle Avary

11:00 AM - 11:50 AM
Non Traditional Relationships
Non Traditional Relationships
NCC, Level 2, Rooms 209-210

This panel will explore the use of loyalty programs and consumer engagement, as well as sports marketing and how many of their practices can relate to our businesses. This panel will teach you how to promote events without risking too much money and how to use distinct brands in unique combinations to grow each brand.

Moderator:
Bob Richards

Panelists:
Alan Bullington

11:00 AM - 11:50 AM
90 Promotion Ideas in 50 Minutes: Putting All the Pieces Together
90 Promotion Ideas in 50 Minutes: Putting All the Pieces Together
NCC, Level 2, Rooms 209-210

This will be a new twist on an old CRS favorite. This panel will present winning revenue ideas that also market the brand. Whether it is 90 ideas in 50 minutes or 250 ideas on the web, you will not want to miss this fast paced guaranteed actionable take away panel.

Moderator:
Beverlee Brannigan

Panelists:
Regina Hensley
John Thomas
Lindsay Cerajewski

12:00 PM - 1:50 PM
Warner Music Nashville Lunch and Performance
Warner Music Nashville Lunch and Performance
NCC, Level 1, Performance Hall

2:00 PM - 2:50 PM
Big Picture: Radio's National Digital Strategy
Big Picture: Radio's National Digital Strategy
NCC, Level 2, Room 206

Major Market digital strategists share their take on the digital future of branding, reach, and revenue. You will learn: What are the philosophies and key strategies? How are they implemented on the local level? What resources and technical infrastructures exist? How does your company measure success? What trends are coming?

Moderator:
Marc Chase

Panelists:
Dermot McCormack
Kathleen Bricketto

2:00 PM - 2:50 PM
Artist Visits: How To Create A Win WIn
Artist Visits: How To Create A Win WIn
NCC, Level 2, Rooms 204-205

Tired of wasting artist, client, staff, and listener time? Let this panel teach you how to break the cycle. This panel will teach you how to create great, executable plans for maximizing artist opportunities with listeners and clients.

Moderator:
Bob Richards

2:00 - 2:50 PM
Small Market Programming: Making The Pieces Fit
Small Market Programming: Making The Pieces Fit
NCC, Level 2, Rooms 209-210

This panel will be an intensive hyper focused discussion of small market issues. The discussions will range from branding to promotions, community involvement, digital and social initiatives, and beyond. CRS 2012 is packed full of useful information on social media use, digital strategies, going mobile and increasingly doing more with less. Our expert panel will give real world examples and tips & suggestions you can take back and put to work in your market!

Moderator:
Beverlee Brannigan

Panelists:
Steve Albertsen
Rob Kelley
Christie Matthews

3:00 PM - 3:50 PM
Branding: What It Really Is and How to Build One
Branding: What It Really Is and How to Build One
NCC, Level 2, Room 208

Session Description: "Brand" and "branding" have become extremely overused and misunderstood. Paul Jankowski, Chief Strategist at branding/consumer engagement agency, Access Brand Strategies, and Forbes contributor, leads a lively discussion on defining what a brand is and effective ways you can build yours. In his book, "How to Speak American: Building Brands in the New Heartland", Jankowski calls out the ad agencies on the Coasts for their dismissive attitude to the biggest cultural segment in the US: the "new" Heartland. He also explores the role core values play in buying behavior. The same core values that drive country radio listeners to engage with the format.

Serving in senior level positions in entertainment branding (MCA/SBK Records, Gibson Guitar, SFX Entertainment), including the first CMO of Elvis Presley Enterprises, Jankowski offers a tell-it-like-it-is take on the best brand building practices. His clients include Pepsi, Fedex and Tractor Supply Co and he'll use case studies to help you build your brand and stay culturally relevant.

Speaker:
Paul Jankowski

3:00 PM - 3:50 PM
Show Me Your Hits: What Defines A Hit In Your World?
Show Me Your Hits: What Defines A Hit In Your World?
NCC, Level 2, Rooms 204-205

This panel will challenge the industries' view of a "hit" record. You will see your playlist in a broader perspective. What defines a hit in terms of radio research, record sales, radio airplay and online activity? This panel will discuss how to discover new artists that could help you station win and know that you are playing the right records as well as look at the new revenue streams the l