Session Description: "Brand" and "branding" have become extremely overused and misunderstood. Paul Jankowski, Chief Strategist at branding/consumer engagement agency, Access Brand Strategies, and Forbes contributor, leads a lively discussion on defining what a brand is and effective ways you can build yours. In his book, "How to Speak American: Building Brands in the New Heartland", Jankowski calls out the ad agencies on the Coasts for their dismissive attitude to the biggest cultural segment in the US: the "new" Heartland. He also explores the role core values play in buying behavior. The same core values that drive country radio listeners to engage with the format.
Serving in senior level positions in entertainment branding (MCA/SBK Records, Gibson Guitar, SFX Entertainment), including the first CMO of Elvis Presley Enterprises, Jankowski offers a tell-it-like-it-is take on the best brand building practices. His clients include Pepsi, Fedex and Tractor Supply Co and he'll use case studies to help you build your brand and stay culturally relevant.
Speaker:
Paul Jankowski
Serving in senior level positions in entertainment branding (MCA/SBK Records, Gibson Guitar, SFX Entertainment), including the first CMO of Elvis Presley Enterprises, Jankowski offers a tell-it-like-it-is take on the best brand building practices. His clients include Pepsi, Fedex and Tractor Supply Co and he'll use case studies to help you build your brand and stay culturally relevant.
Speaker:
Paul Jankowski
© Moments By Moser Photography * Bev Moser
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