CRS FRIDAY

Friday March 4th, 2011 8:00 - 5:30 PM
Exhibits Open
Exhibits Open
NCC, Level 2

We encourage you to visit each of the booths in the Exhibit Area. It's a great way to update yourself on the most current products and services available to the country radio industry. The exhibit hall is located in the Renaissance Hotel Pedway.

...expand/collapse info 8:30 - 9:50 AM
Power Breakfast
Power Breakfast
NCC, Level 2, Rooms 211-212

...expand/collapse info 9:00 - 9:50 AM
Leadership Skills & Management Secrets: How to Build a Strong Team
Leadership Skills & Management Secrets: How to Build a Strong Team
NCC, Level 2, Rooms 204-205

Secrets to managing people, maximizing relationships and getting the most out of them.

Moderator:
Erica Farber - The Farber Connection, LLC

Panelists:
Skip Bishop - Sony Music Nashville

...expand/collapse info 10:00 - 10:50 AM
Video Saved The Radio Star
Video Saved The Radio Star
NCC, Level 2, Rooms 209-210

Make your station larger than life and PPM ready by delivering compelling content through video. This panel will demonstrate how to use video to create interactive revenue and build your brand and ownership of your listeners. The panelist will show you how easy it is to take and edit video, how to form label partnerships that provide free compelling content and how to use video content to increase revenue.

Moderator:
John WIndus - Cherry Creek Radio / KYSN

Panelists:
Paul Williams
Mark Vizza
Deb Kenyon - WYCD

...expand/collapse info 10:00 - 11:30 AM
The Art of War: Strategies for Offense and Defense
The Art of War: Strategies for Offense and Defense
NCC, Level 2, Rooms 204-205

This panel offers both a historical look and mentoring approach to how to program in a heated format battle. Learn how legendary stations have survived and how successful new stations changed the status quo. Learn the most important aspects of safeguarding your station's revenue and events from direct attack and also how to identify weakness in a competitor. You will walk away with a workable strategic game plan for your station.

Moderator:
Dan Halyburton - McVay Media

Panelists:
Kevin Christopher - Tyler Media
William B. "Fletch" Fletcher - Fletcher - Rowley, Riddle, Inc.
Lee Abrams

...expand/collapse info 10:00 - 11:30 AM
Inside The Brand with the Decision Makers
Inside The Brand with the Decision Makers
NCC, Level 2, Room 208

Brand spending is finally beginning to crawl out of the economic slump. Yet the brand priorities and metrics of 2011 will look much different. This session will focus on national, regional and local brand perspectives, pulling back the curtain so radio sales teams can learn how to more effectively compete for ad dollars. And beyond traditional spots and dots spending, are there opportunities to draw revenue from other "buckets" like retail merchandising, events and business to business initiatives? Key product categories will be represented including Quick Serve Restaurants/Dining, Airlines, Automotive, Packaged Goods and Retail.

Moderator:
Rick Murray - Premiere Radio

Panelists:
Peter Keiser - Consultant to Cracker Barrel

...expand/collapse info 11:00 - 11:50 AM
Do Good and Make Money: Developing Community Outreach Programs To Generate Revenue
Do Good and Make Money: Developing Community Outreach Programs To Generate Revenue
NCC, Level 2, Rooms 209-210

How does no cost branding for your station through community outreach and charity events sound? Too good to be true or music to your GMs ears? This panel will teach you "who" to contact and what "kind" of non-profits to reach out to. Also, learn how to position the plan to non profits so that they "understand" our third party involvement and how it benefits them to make radio partnerships.

Moderator:
Charlie Morgan - Emmis Communications

Panelists:
Nichole Freije - Cause Mkt. Mgr Emmis Communications
Greg Fennig - Power & Light
Chele Fassig - WSOC

...expand/collapse info 11:00 - 11:50 AM
PPM: PardonThe Interruption
PPM: PardonThe Interruption
NCC, Level 2, Room 206

The Master Class session is designed to harness the "lightning round" fast-paced time specific delivery of the popular ESPN show, Pardon the Interruption, to share necessary PPM information. It includes a computer generated screen showing the topic and a topic timer. As the "clock controller," Charlie is tasked with keeping our subject-matter-experts on topic and on schedule.

Moderator:
Charlie Cook - McVay New Media

Panelists:
Philippe Generali - Media Monitors (Mscore)
Gary Marince - Arbitron, Inc.
Bill Rose - Arbitron, Inc.

...expand/collapse info Noon - 1:50 PM
Capitol Lunch and Performance
Capitol Lunch and Performance
NCC, Level 1, CMA Performance Hall

Luke Bryan will be performing at the Capitol Records Nashville luncheon at CRS 2011.

"With No. 1 hits like 'Do I' and 'Rain is a Good Thing,' and his current Top 5 single, 'Someone Else Calling You Baby,' Luke Bryan has proven to be one of the hottest new acts in Country music," says CRB Executive Director Bill Mayne. "Country radio recognized Luke's talent when he broke onto the scene a few years ago, and now we are thrilled to have him perform for us at the Capitol Records Nashville luncheon at CRS 2011."

Adds Capitol Records Nashville President/CEO Mike Dungan, "Luke delivers one of the best live performances in Country music. We are proud and excited to feature him at our luncheon!"

CRS 2011 is held March 2-4, 2011, in downtown Nashville, Tenn. For more information on CRS 2011 events, agenda items and panels, visit www.CRB.org.

About Luke Bryan: Luke Bryan, the 2010 ACM Top New Artist, released his sophomore album, Doin' My Thing, on Capitol Records Nashville in October 2009, debuting at No. 2 on the Billboard Country Albums chart. The Gold® certified album includes his No. 1 singles, "Do I" and "Rain Is A Good Thing," as well as his currently rising Top 5 single, "Someone Else Calling You Baby." Bryan hit the road earlier this month opening for Rascal Flatts on their "Nothing Like This" tour and later this spring he opens for Tim McGraw's "Emotional Traffic" tour. Visit www.LukeBryan.com for more information.

Performances By:
Luke Bryan
...expand/collapse info 2:00 - 2:50 PM
PPM: Let's Take a Look Under the Hood
PPM: Let's Take a Look Under the Hood
NCC, Level 2, Room 206

The session is designed as a follow-up to the day's earlier session; Pardon the Interruption. It starts with a brief primer on the essentials for rating's success and then evolves to graphs which can be described as the anatomy of a successful Country station's Quarter Hour. This session is all about Country's best practices and understanding how listeners use Country radio. While this session is based on PPM, it is believed PPM has helped radio stations become more listenable. With the possible exception of a PPM based Stop Set Strategy, everything discussed in this PPM session is directly, most likely, applicable to Diary markets

Moderator:
Charlie Cook - McVay New Media

Panelists:
Philippe Generali - Media Monitors (Mscore)
Gary Marince - Arbitron, Inc.
Bill Rose - Arbitron, Inc.

...expand/collapse info 2:00 - 2:50 PM
Concerts - Connect The Dots Between Ratings, Revenue, and Promotions
Concerts - Connect The Dots Between Ratings, Revenue, and Promotions
NCC, Level 2, Rooms 204-205

This panel will demonstrate that concert promotion is a winning situation for all involved and covers many platforms. You will learn examples of successful synergy to grow revenue, ratings and sell tickets. You will see that concerts can be a great NTR opportunity on multiple levels, web, text, and video and what better way to connect listeners to artists. This panel will tell you how partnering with clients with compelling content can be to your advantage and you will better understand the area of touring and concert promotion. To sum "it" up in three words... Know your partners.

Moderator:
Charlie Morgan - Emmis Communications

Panelists:
Natalie Conner - WXTU
Tim Roberts - WYCDs
Brian O'Connell - Live Nation

...expand/collapse info 3:00 - 3:50 PM
Building Revenue with Social Media
Building Revenue with Social Media
NCC, Level 2, Rooms 209-210

This panel will be made up of interactive media specialists who will discuss ways to make money, provide specific proven ideas to take back to your station as well as have a discussion on policies governing interactive and social media.

Moderator:
Dan Hal